Many reports are now flooding across the information super highway that Apple have announced that a brand  new white i phone 4 will be released this month.

Up to now, Apple have implemented the old attitude towards colour as car manufacturer Henry Ford who famously said of his Model T Ford “You can have any colour you like, as long as it’s Black.”. Most people aren’t too bothered about what colour their iPhone is but there are a whole host of people out there who think it is one of the most important things about the phone also. These people have been calling out for a lovely new white iPhone for a long time now and to be honest, many of us had thought that the guys at Apple had just given up after a long time trying.

Rumours of problems, such as the paint peeling off in high heat, have been absolutely rife so it came as a pleasant surprise when Paul Schiller, CEO of Apple revealed on his Twitter page last month that the with phone is on the way this spring and that “it’s a beauty!”. Since then though, we have had no more news – until now…

Bloomberg, the America news corporation, have announced that the iPhone 4, in glistening white, will be in the shops in the USA by the end of this month, sold by networks AT&T and Verizon. This means that it should be available in the UK this summer at the latest. Let’s hope that these stories are true and that there will be no more manufacturing problems from Apple.

One of the downsides of this is that it possibly means we will not be seeing the iPhone 5 for a while yet. The rumours are that it will be announced by September which will be a disappointment to those who were hoping that Apple would continue their habit of releasing phones every summer.